Goggle Advertisement (still)

1. Arguement: This three-page advertisement endorses the use of goggles when you enjoy snow sports. The argument being made, on this page, is that goggles are an absolute necessity for one on the ski hill. At the bottom, left corner of the advertisement, the experience of riding without goggles and being snow blind is explained as "grinding your eyes with sand and hot sauce for a day." In order to save oneself from this kind of pain, quality goggles (like those portrayed) are a must have.

2. Audience: The ad, inside the world's number one snowboarding magazine Transworld Snowboarding, is directed to snowboarders. Due to bright colors of the goggles shown and the "snowboarding lingo" used, I would venture that this ad is intended for the younger snowboarders, including beginners and experienced riders.

3. Goal: This advertisement is encouraging readers to purchase goggles from selected snow-sport companies. In general, it states the importance of owning quality goggles, but also shows specific goggles, with their supporting company and price. The makers of the ad also includes the website of each company, which provides readers with the ability to purchase the goggles that they like.

4. How? This colorful advertisement uses more than artistic features to convince its readers of the product's value. It uses pathos by explaining the painful effects that come from not wearing goggles when snowboarding. The ad then asks the reader to think before deciding to not wear goggles, by asking "Makes you think twice about shredding sans goggles, eh?" This ad plays on the fear of not wearing quality goggles, like those shown on the ad.

5. Effective? The ad is effective in catching the attention of the reader. The makers put the ad on the level of the reader (typical snowboarder) by using their language. They are then able to make a convincing argument about the urgency of having the product through the rhetoric style of pathos. It highlights the urgency of having this product by providing simple, necessary information in order to buy the product. A very effective advertisement, not common among most ads found in magazines.