Audience: Red Eye is rated PG-13, which means teenagers are able to watch it. They are included in the intended audience. I don't know if families would watch this movie together, but many couples enjoy going to suspense-filled movies, like Red Eye.
Goal: The structure of this trailer is not very fluid. There are a lot of bits and pieces (drama, romance, adventure, etc.) that don't connect. Those who made this trailer want the viewers to attach to a certain part of the trailer, so that they will come to the theater when it comes out.
How? The makers don't give too much of the movie away. This short trailer portrays a sufficient amount of the movie's content. After watching the trailer you still don't know the entire plot, but it grabs your attention. They do this by using a great deal of pathos, relating to the viewers' reactions to romance, terror, and mystery.
Effective? Very effective. A lot of people have experienced meeting strangers, waiting in long lines at the airport, and flying aboard airplanes. It is a setting, we the viewers, can relate to. There is a obviously a twist to this girl's travel experience and the makers of this trailer do an excellent job of making this flick a "must see."
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