Thursday, September 24, 2009

Shania Twain, Ka-Ching (song)

Shania Twain, Ka-Ching Lyrics

We live in a greedy little world
That teaches every little boy and girl
To earn as much as they can possibly
Then turn around and
Spend it foolishly
We've created us a credit card mess
We spend the money we don't possess
Our religion is to go and blow it all
So it's shoppin' every Sunday at the mall

All we ever want is more
A lot more than we had before
So take me to the nearest store

Can you hear it ring
It makes you wanna sing
It's such a beautiful thing--Ka-ching!
Lots of diamond rings
The happiness it brings
You'll live like a king
With lots of money and things

When you're broke go and get a loan
Take out another mortgage on your home
Consolidate so you can afford
To go and spend some more when you get bored

All we ever want is more
A lot more than we had before
So take me to the nearest store

Can you hear it ring
It makes you wanna sing
It's such a beautiful thing--Ka-ching!
Lots of diamond rings
The happiness it brings
You'll live like a king
With lots of money and things

Let's swing
Dig deeper in your pocket
Oh, yeah, ha
Come on I know you've got it
Dig deeper in your wallet
Oh

All we ever want is more
A lot more than we had before
So take me to the nearest store

Can you hear it ring
It makes you wanna sing
It's such a beautiful thing--Ka-ching!
Lots of diamond rings
The happiness it brings
You'll live like a king
With lots of money and things

Can you hear it ring
It makes you wanna sing
You'll live like a king
With lots of money and things
Ka-ching!


1. What are the consequences of spending too much money on ourselves and those around us. The excessive spending of money that we don't have, is addictive and shows a bad example to younger generations, because excessive spending causes us to believe we need to "live like kings," in order to be happy.
2. The message in Shania Twain's Ka-Ching is focused on mothers and fathers. She begins the song by mentioning the effects one's spending habits have on children. While Shania Twain wants everyone to listen to music, she specifically states the importance of her message for those with children--mothers and fathers.
3. Shania Twain addresses the greed in our world today. She wants the hearer to understand the problem with spending too much money. Throughout the song, she gives examples of how over-spending has become an addictive obsession. She doesn't give any solution to how we can be more thrifty spenders. Her objective is, primarily, to make her audience aware of this issue that has gone unnoticed.
4. This song plays on emotion. For everyone on this earth, there is a limit to how much money we can spend. We have all felt the feeling of wanting something that we can't afford. Shania Twain uses emotions such as greed, dissatisfaction, and ambition to show the extreme spending habits we have when we want something. Sarcastically, the song talks about the happiness that comes by spending money in order to "live like a king." Even though Ms. Twain is being sarcastic, many truly feel that the only way to be happy is by buying everything they want. This song is relevant to us today. With the recent economical downfall, the argument Shania Twain made with this song (from her 2002 album, "Up") has real significance to people now, more than ever.
5. This song is effective in relating its concern regarding consumer spending. Did this song inspire people to be more conscience of spending habits? I don't know, but if people would have given more heed to issues raised in this song, we would not find ourselves in the economic crisis that we find ourselves in now.

Friday, September 18, 2009

Kobe's Nike Commercial (TV)



Argument:
If you want something bad enough, you can achieve it. Despite pain, failure, and critics you can attain glory by learning from your mistakes, finding motivation, and taking risks.
Audience: While anyone might like this commercial, it is specifically geared towards young basketball players and fans. Kobe Bryant, the basketball player in the commercial, encourages viewers to seek their dreams, overcoming all obstacles. He implies: "If you want it bad enough, you can play in the NBA." While it might be too late for grown-ups to change their career, and join the NBA, this commercial appeals more to NBA-aspiring teenage boys, who love basketball.
Goal: The makers of this commercial are not promoting a specific Nike product, but rather, the company as a whole. If Nike commercial makers can get the viewer to link Kobe Bryant with Nike, then they, Nike, have succeeded.
How? Kobe Bryant, the greatest basketball player in the world, has experienced a lot of highs and lows in his career. Nike uses pathos, by showing both Kobe's struggles and achievements, to relate with the viewers. We, like Kobe, fail at one time or another. Kobe's story (shown in this commercial) is one of defying all odds; a source of motivation that can be used by the viewer.
Effective? After watching this commercial, the viewer is able to connect himself/herself with Kobe, and Kobe with Nike. After a watching an inspiring commercial, such as this, Kobe brings his fans to Nike and Nike brings their fans to Kobe. Although the commercial is not endorsing a certain product, the next time Nike comes out with Kobe Bryant's featured shoes, consumers will remember their emotional link to this commercial. Nice work.

Saturday, September 12, 2009

Goggle Advertisement (still)

1. Arguement: This three-page advertisement endorses the use of goggles when you enjoy snow sports. The argument being made, on this page, is that goggles are an absolute necessity for one on the ski hill. At the bottom, left corner of the advertisement, the experience of riding without goggles and being snow blind is explained as "grinding your eyes with sand and hot sauce for a day." In order to save oneself from this kind of pain, quality goggles (like those portrayed) are a must have.
2. Audience: The ad, inside the world's number one snowboarding magazine Transworld Snowboarding, is directed to snowboarders. Due to bright colors of the goggles shown and the "snowboarding lingo" used, I would venture that this ad is intended for the younger snowboarders, including beginners and experienced riders.
3. Goal: This advertisement is encouraging readers to purchase goggles from selected snow-sport companies. In general, it states the importance of owning quality goggles, but also shows specific goggles, with their supporting company and price. The makers of the ad also includes the website of each company, which provides readers with the ability to purchase the goggles that they like.
4. How? This colorful advertisement uses more than artistic features to convince its readers of the product's value. It uses pathos by explaining the painful effects that come from not wearing goggles when snowboarding. The ad then asks the reader to think before deciding to not wear goggles, by asking "Makes you think twice about shredding sans goggles, eh?" This ad plays on the fear of not wearing quality goggles, like those shown on the ad.
5. Effective? The ad is effective in catching the attention of the reader. The makers put the ad on the level of the reader (typical snowboarder) by using their language. They are then able to make a convincing argument about the urgency of having the product through the rhetoric style of pathos. It highlights the urgency of having this product by providing simple, necessary information in order to buy the product. A very effective advertisement, not common among most ads found in magazines.